Designing is much about creating nice impressions, and one of the prime aspects of any design is color. Choosing the colors, teaming them, usage in various tones and textures will help the viewer to perceive the message or information is tried to convey in a banner, a website, on packaging of products and more. Whether you understand it or not, colors impart emotions, feelings and expert designers tap into those emotions as they craft any creative with the help of colors to get the attraction of the brand’s target audience. There is a lot more psychology that colors can evoke that you can guess.
Now, let’s have a detailed look at the different significance of the colors
Let’s start with yellow is the color of happiness and positivity. It has an attention seeking property along with being able to represent caution. Both the aspects can be seen in color of taxis and the signal colored yellow respectively. From the men’s perspective, the color is considered childish and jovial, so it is not used in expensive Product Label Design Service like car manufacturers or men’s apparel stores. The lighthearted appeal of the color is used in various renowned logos like McDonald’s and Honey Nut Cheerios.
Next the generally seen color in brands’ is Blue. This color is considered to evoke the senses like reliability, loyal and serene. So the prestigious companies like IBM, Citi Bank, Bank of America use blue in their logo. While you must have seen most of the social media logos are also in blue (Facebook, Twitter, LinkedIn) and this is because of its ability to convey essence of stability.
Green has its own attraction and meaning to convey to the brand’s audiences and it symbolizes growth, freshness, and healing. Even some different shades of green like the darker shade means safety and balance, so it used by Finance Logo Design Company, wealth and banking while lighter shades of green are used for their calming effects. Examples are – Animal Planet, Starbucks, and Whole foods market.
Red considered as the queen of the colors is actually closely associated with power, fire, blood and energy, passion, desire and love. It is a vibrant color that emote intense emotions and grabs the viewers attention very well. Think of the call to action button in red and also the ‘buy now'ones. Red has been known to stimulate appetite, so it is often used by food brand’s like Kellogg’s, Heinz, KFC and many more.
Purple color is perceived to be a color that can display royalty, luxury and extravagance. While some relate it with creativity and mistery and it can also evoke nostalgia. Examples are Logo of Yahoo, Hallmark and Syfy.
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