Animated commercials are one of the most popular styles of advertising in the current market. The leading companies use animated commercials due to their easy production process, the affordable rates, and the high appeal of the comments among the viewers.
There are multiple types and forms which animation studios follow to create an engaging and comprehensive commercial about a product. Listed below are 8 types of animated commercials used by the leading brands:
1. 2D Character Animation:
It is indeed the simplest and most popular animation style for commercials. In 2D animation advertisements, the elements are kept simple and projected on a plane, while perspective is used to create a sense of volume. Such animations are affordable and can be produced much quicker than almost every other type of commercial.
2. Motion Graphics Video Style:
These commercials are typically engaging and straightforward. They are an ideal style of advertising for tech companies or any other organization explaining complex concepts.
3. Whiteboard Animation:
This is the most suitable animation style for tutorial-based commercials. It is a very stimulating style of animation where the product descriptions are explained in color on a background resembling a whiteboard. It creates a subconscious sense of authority and knowledge and is ideal for introducing a new product or concept.
4. 2.5D Animation Style:
For those who do not wish to keep the animated commercials as simple as 2D animations but also want to avoid the expenses of 3D animations, 2.5D animation is the best option. This type of commercials consists of several 2D clips and elements placed on a 3D-like background that gives it a very unique and attractive volume.
5. 3D Animation Style:
3D animations are as close to a live experience as animations can get. However, due to the time and money required for the production of a 3D commercial, it is not a very preferred style among companies for advertisements.
6. Typography Explainer Video Type:
Typography is probably the simplest form of animation. Animated commercials are rarely based on only typographic material. However, it is usually combined with other animation styles to create successful animated commercials.
7. Screencast:
Screencasting is the method of casting a clip from a digital recording on a screen and then adding animated elements in the screen to highlight or add notes to a part. This is another popular style among companies introducing new products and projects and using tutorial-style commercials.
8. Live-Action with an Animated Element:
Nowadays, this is a very commonly used style for cartoon marketing. This style includes a full-length live-action commercial that has multiple animated elements to create a sense of magic and infinite possibilities.
The lower production cost and higher viewer reach of animated commercials are causing them to become highly popular among the leading brands in the world. Most of the commercials published nowadays use one or more of these animation styles. Such commercials are known as hybrid animations. With the growing market for animated commercials, hybrid commercials have great potential growth ahead of them in the future.
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