People always remember the things that have some emotional relevance, don’t you think so? How about using this point in the process of branding? Connecting to the audience can be best done with this approach as we can see every brand tries to keep an emotional touch on its logo design or promotional campaign. This can simply get clicked among the probable customers. Every customer is a human, and it is very human to set of emotions and feelings where branding is nothing different when you are targeting their interest in your Corporate Identity Design Services.
Emotional branding us nothing related to what your brand dictates audiences to do but how it can influence people’s feeling. This saying convey it aptly “Good design touches you, great design touches your soul” by M. Cobanli.
Let’s see what’s a humane brand?
Generally, there can be two human approaches either positive or negative one. They are not directly related to the success of the company but they’re the types under which emotions can be imbued. So, keeping this as the guiding principle, we can check the different brands that are implementing positiveness in their logo, ads, promotional campaigns and other marketing techniques. Love, affection, care, happiness, courage, and optimism, are all the representation of positive emotions. Today various brands are trying to take every possible step to attract and connect with its target audiences with a positive approach to know the essence happy design to make their business flourish.
You must always remember that audience should be the first priority. Always think about their feelings before reaching them a message and how it connects to their lives. It will touch the right chord while you serve your message properly. Then only there is a chance of them getting attracted to your products or brands.
There are some reasons to take in to account the emotions of the people in the branding process. It is seen that people respond to emotions, specifically at the time of purchasing. Features and benefits do impact, but emotional linking makes them your brand’s loyal customer.
The Strategy
Once the message and target audience are decided, next in line should be your services or products and how they help that audience, in a positive way. Going for particular emotions comes at the final stage that your audience would feel about them in relation to your service or product. It is only when you get clear on that emotion, you will be more than halfway to branding your business, emotionally.
Aaron Walter, VP of Education Consultancy Logo Design Company at In Vision, explains in his book ‘Designing for Emotion,’ “emotion creates an experience for users that makes them feel like there’s a person, not a machine, at the other end of the connection.”
The elements that you can incorporate into your designs should be connected with various emotions so that people can relate to them by just having looked at them. Think about the emotional impacts of color, sound, photo style, logo shape etc. Also, there are some font styles that elicit different emotions.
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