Professional designers know the qualities that a brand logo should incorporate. Clarity and communication are the two significant aspects. To achieve the required clarity, simple design is the key thing. The logo is the identity of your business. You build awareness with the simple unique logo design, consumers start to associate with the logo and brand. A brand mark with a complex design is difficult to understand the brand message.
An expert designer will always be able to locate the unique point that can be described in the logo to make it stand out in the crowd. Actually it’s pretty much difficult to design a unique logo that is simple. You can say that this is the reason why amateurs take help of complexity.
Take a look at the plethora of advantages
Clarity of Message
A logo with many elements looks busy and complex. Customers can associate your business with the brand mark while it supports your business type. Without it that will not serve the purpose. So, always hire a custom logo design company who keep the logo simple, but focused on the essence and target audience type. Be clear and precise.
May be this is the best part about it. You find easy to remember the simple words and sentences, right? This holds true in logo design too. It is easily comprehensible and memorable for most of the consumers while with a lot of things tried to convey makes the complete thing obscure for the target audience.
Quick emotional reactions
A logo should be so designed that with glance on it should get the all the emotions evoked that the brand elicits. Simplistic design this uniquely human marketing process will operate more efficiently. If a logo design is complicated, cognition will overpower emotion.
Convertible across All Media
As any best company logo design will attest, simple logo design is easier to publish across different media, including print, web, stamps, embroidery, signs, transfers, promotional gifts, etc.
Difficult to Counterfeit
When a logo is comprised of only a few colors and details, competitors are less likely to try to copy it. You see, if a logo is complicated, a few details can be changed and then the logo can be used by another brand. These changes can be subtle, thanks to the complexity of the design, and consumers may make decisions that favour your competitor, based on the reputation your brand has built for itself. Depending on the extent of the changes, copyright infringement may or may not apply.