Today with the advancement of technology the gadgets have also been modernized. So there is an increase demand for Responsive Logo design which can sit fit with your gadget. Today responsive design has become a norm on modern web. That is the reason why some modern designers are looking for designing a responsive logo for guarding the clarity, detail, and the meaning of the Logo in-front of its target audience. So that it can be viewed in different display sizes. Some times adaptive Logo are not the best solution to go for. As due to frequent alteration it may hamper the image of the brand. Every thing in this universe has both their advantages and disadvantages. So its up to the user that how he handles it. Whether you go for the Pros or Cons is entire up to your decision.
So here also the situation is the same Responsive Logo design has also its both Pros and Cons in it to be handled carefully. Otherwise it can damage the image of the business in the long run.
So let’s explore those facts minutely to minimize those consequences before it could damage the business image.
1) Detail:- Responsive Logos gives the business logo design the chance to add more detail to Logos to explain all the facts of services broadly without any room for confusion. Which will eventually appear on larger displays. As for example designers won’t be restricted to use these in wearable watch or on a movie theater with all its details and explanation about the brand message. Thus helps in spreading awareness at a faster pace.
2) Legibility:- Simpler logos with less and larger types ensures easy readability in smaller screens. Thus, it increases the chances of clarity of visibility in small devices too.
1) Recognition:- Responsive logos makes the brand recognition tougher for the customers. Thus the chances of Confusion increases. To understand the brand name it may take longer time by the customers due to its responsive nature.
2) Time:- Designing multiple executions of one logo may take more time in designing than just designing a simple logo. Which may create time constraints for the logo designer. So it is the time consuming method of logo designing. Thus when their is lack of time then it is advisable to avoid designing responsive logo for the brand.
Though it has some limitations in spite of that Responsive Logos are very useful for conducting promotional campaign of a brand in a very effective and efficient manner. Thus as stated earlier that proper usage of this design can result in gaining greater traffic for the website of a brand. For Digital Marketers to it is very helpful to optimize at a faster rate to build the brand recognition. Thus if applied properly then it can create awareness for the brand and increase the market reach to its target audience. Judicious use is essential to gain more and loose less. Thus it is the new face of Logo in this modern world.